Your doubt can be devided in 2 parts
1. Service Tax on Advertsing income
2. Service Tax on Affiliate income
As per the changes made in service tax laws a negative list of service was released and services covered in these list were only exempted.
Advertising was not exempted, however the notification issued by goverment sepecificaly excluded the income by advertising on internet.
So you dont have to pay tax on advertising income on your site.
However if you are earning by affiliate marketing than you have to oay service tax once your sales cross 10 lakhs in a year.
Posted 4 years, 5 months ago by CA Pulkit Sharma
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