India with its huge population provides a vast market for consumer goods. Indian middle class is a big market for international palyers.

Here is a list of top ten Mobile handset players in India

BRAND MARKET SHARE(%) RANK
SAMSUNG 32 1
NOKIA 27 2
MICROMAX 9 3
KARBONN 6.5 4
APPLE 3.7 5
HTC 3.3 6
BLACKBARRY 3 7
LAVA 2.8 8
LG 2.3 9
SONY 2.2 10

A chart displaying the Market share by Top ten Mobile players in India

chart displaying the Market share by Top ten Mobile players in India

The chart above displayes market share by each player within a range of 100.

Unlike USA, Samsung have a major chunk in India and APPLE is too behind.

People in India love apple product but due to high cost, APPLE does not fit in budget of middle class.

Samsung with its great handsets and top marketing have secured number one position.

As the list is based on 2012-13 revenue figures, Nokia lost the market further in 2013-14.

Micromax and Karbonn are clear winners, as only Indian manufacturers to appear in top 5.

Apple may improve ranking in 2014 list after introduction of Apple 5C in India.

Posted 3 years, 2 months ago by CA Pulkit Sharma


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