Advertisement slots on all the channels whether entertainment, news or sports are sold based on the TRP they have.
How is the TRP of entertainment channels is calculated?
Do they have any scientific method or only few are selected as samples?
TRP of news channels is decided by the type of news or based on anchor because their stories are never same.
Please provide full details and current TRP of these channels:
Start-Plus, Sony, Colors, Zee-TV
ABP News, AAJTAK, IBN, NDTV, Times Now
TEN Sports, ESPN, Start sports, DD Sports
Discovery, National Geography and History
Posted 3 years, 8 months ago by Bada Mouth
TRP of channels is electronically rated by INTAM (Indian Television Audience Measurement). There are two methods to rate the TRP one is by recording the frequency of channels of selected viewers. These frequency are later converted to channel numbers and rated.
Another much reliable method is by taking the snaps of channels and than rating the channels by matching these snaps with actual channels snaps.
However TRP are projected based on samples selected. There is always a chance of wrong ratings.
Based on the samples selection the rating are calculated for whole country.
For all channels whether entertainment, sports or news the same methods are followed.
The current rating keep changing weekly and monthly. You can see the details at INTAM (Indian Television Audience Measurement) site.
Posted 3 years, 8 months ago by Prakash mehta
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