How profitable is classifieds business, should i launch a classifieds website? - Computers And Technology - Internet - TIK Share

How profitable is classifieds business, should i launch a classifieds website?


Prakash mehta

2014-07-23

Justdial is listed on Stock markets with a mind blowing capital. Share capital of Justdial is more than 5000 crores!!!

Is it possible to built another Justdial? How profitable is the classifieds business?

CA Pulkit Sharma

2014-07-23

Yes, it’s possible to build another Justdial. But first you have to do what Justdial did. You have to come with a unique idea and provide services which no other website provides. Justdial was the first Indian company to provide search on phone.

If you can either come with a new idea or improve old one, you can also own a successful company.

Coming to launching of classified website, yes classifieds business is profitable. But user acquisition cost is very high.

You can see how Quikr and OLX are burning their money to attract visitors. Classifieds does not provide information which user requires every day. They are basically local search engines. You have to work hard to get ads on your sites.

Unless you have 4000-5000 ads, you cannot monetize your website. To generate revenue, your classifieds website must have huge traffic.

But once you get enough listings and get active visitors on your site, you can earn big money. Starting a classifieds website requires initial investment. You need to pay for classifieds script (if you are buying one) or if want your own you can code it or get it done from others by paying them.

You have to pay hosting charges. Managing classifieds is also hard. You have to filter the spam ads and delete them timely.

If you think that you can get ads for you classifieds website and can wait at least one year, you can launch a classifieds website just like Tikshare did.

Reply

Prakash mehta

2014-07-23

Thank you pulkit for a detailed explanation and requirements to start a classified website. Internet business requires hard work and one need to really wait to see the results.

Reply