Why craiglist is not famous in India? - Professionals - Marketing - TIK Share

Why craiglist is not famous in India?


CA Pulkit Sharma

2014-12-18

Craiglist is one of the top classifieds website in world, craiglist is the number one classifieds website in USA. India is dominated by Quikr and OLX only.

Why craiglist is ignoring Indian Classifieds market? Why craiglist is not able to capture the Indian classified market?

SEO Guru

2014-12-18

Craiglist is no doubt one of the biggest classifieds websites. To gain success, you have to adopt some methods which attracts customers.

Craiglist is not a super fancy website, UI of the website is still outdated but its useful for people.

Lets understand why Craiglist is not favourite of Indians?

Not first to start

Craiglist was not the first classifieds website in India. Craiglist dominates the USA classifieds market because it was one the first website in this category and people got used to it.

No advertisements, No Awareness

Craiglist does not advertise in India. Have you ever seen any advertisement of craiglist in India? Quikr and OLX captured Indian market with heavy investment in advertisements.

Brand recognisation

One of the main source of traffic is Google, Craiglist is not considered as a brand for Indian users. Except NRI or techies craiglist is still an unheard name.

Fake and Bad Listings

Craiglist India does not have listings which can be called as quality listing. Craiglist is used only to see pictures of spa girls in offices where above 18 content is blocked!!!

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